Lead Generation: Turn Visitors into Qualified Leads
Traffic but few or poor inquiries? We build an end-to-end funnel, from landing page to form and WhatsApp, qualification questions and CRM.
What a lead generation funnel includes
Lead generation covers every step from an ad or search visitor to a qualified inquiry in sales’ hands: an offer-specific landing page, a short mobile-friendly form, a WhatsApp option, qualification questions, automatic CRM records and fast first contact.
This page focuses on the funnel itself. For traffic, see Google Ads, Meta Ads and ChatGPT Ads; for follow-up rules, see Sales Automation.
Common reasons teams reach out
High traffic, low form completion
Long forms that are hard on mobile
Most inquiries are outside the target audience
Inquiries land in email and are answered late
Nobody knows which page or channel brings inquiries
What this service improves
- Offer- and audience-specific landing pages
- Short, mobile-friendly forms with qualification
- Automatic CRM records and fast first contact
- Conversion measurement by page and channel
Example use cases
- Free analysis / discovery call funnel
- B2B quote request forms
- Lead capture for webinars, guides or checklists
- Qualification questions on WhatsApp
- Booking calendar integration
What we deliver
- Audience and offer definition
- Landing page design and build
- Form, WhatsApp and calendar integration
- CRM transfer and first-contact automation
- Conversion tracking and A/B test plan
Tools and integrations
Implementation plan
- 01
Offer and audience
We define who we address, what value we offer and which step we ask for.
- 02
Page and form
We build the landing page, form and alternative contact channels.
- 03
Automation
We push inquiries to CRM and speed up first contact.
- 04
Test and improve
We test headlines, forms and offers based on conversion data.
How we measure results
Conversion rate
Share of visitors leaving an inquiry via form or WhatsApp.
Qualified lead rate
Share of inquiries sales considers qualified.
Time to first contact
Time between inquiry and first contact.
WhatsApp & Lead Automation
Frequently Asked Questions
How is lead generation different from ad management?
Ad management brings traffic; lead generation builds the pages, forms, questions and follow-up that turn that traffic into qualified leads.
How many fields should a form have?
Fewer fields usually convert better. We collect qualification via short choices or during first contact rather than longer forms.
Does it work with our existing website?
Yes. We can add landing pages to your site or build separate campaign pages.
Which CRMs can receive the leads?
Almost any CRM with an API (HubSpot, Pipedrive, Zoho, custom CRM).
Let’s review your process together
In a free 30-minute analysis we identify what can be improved and how.